Brittany – a popular seaside holiday destination – is a peninsula in Northwest France with 2700 km of preserved coastline. Since 2006 this destination embraces sustainability principles as its development philosophy. In the last ten years, a greenways and cycle paths network of over 1000 km has been successfully created. Brittany region also implemented several coastal heritage and historic town preservation programs, together with 2 established regional parks and the first marine based national park in France (Iroise Marine Park in Finistère). Brittany is committed to improve the water quality in its rivers and to develop renewable energy sources.

In 2006, Brittany’s first tourism policy was launched with the three main goals being:

  • Tourism everywhere,
  • Tourism throughout the year, and
  • Tourism for everyone, integrated and respectful of inhabitants, of their culture and of landscape.

Brittany has a website dedicated to responsible travel within the region, as well as an initiative titled “Brittany without my car” encouraging visitors to travel to the destination e.g. by train and to use soft mobility during their stay in Brittany.