Baiona is a municipality of Galicia South West Coast which has both natural and marine protected areas and it is part of Natura 2000 network. Baiona shows a long-standing commitment to quality tourism and actively supports the certification of local tourism businesses. The two beaches Os Frades and A Ribeira were the first two beaches to become smoke-free in Galicia. Now, all of the beaches are declared smoke-free.

In 2018, five out of the six beaches and one marina were awarded Blue Flags. Baiona made beaches accessible to visitors with a physical disability and founded an adapted sailing school for physically and mentally disabled would-be sailors. In 2013 and 2016, Baiona received the first QualityCoast Gold Award in Galicia.

This destination participated in the 2019 Sustainable Top 100 Destination Awards at ITB Berlin by submitting a sustainability success story.