Åre is an all-year-round Swedish destination, highly profiled as the no.1 Ski Resort in Scandinavia. Åre has attracted visitors for centuries, from pilgrims to entrepreneurs and ski enthusiasts, from around the world. Despite its location in sparsely populated Jämtland, Åre has grown to be a ski center for the whole of Scandinavia, one where locals and visitors enjoy world-class skiing. The village is filled with life and movement all year round thanks to its international character, blooming business, and the fantastic scenery that surrounds it.This destination has a clear sustainability target which is defined in Åre’s Vision 2035. The vision of Åre (according to the Vision 2035-strategy) is to become “the most attractive and sustainable alpine all year round destination in Europe”.
Åre’s local entrepreneurs are all operating according to high sustainability standards. The entire locality is also working on protecting the natural areas and landscapes, building green transportation and developing affordable tourism offers. As for the latter, people with disabilities not only have access to all public buildings and National Alpine Ski Arena, but can also join Totalskidskolan (Ski School for everybody) and other special tours.